December 5, 2011
Burden, Burden - Who's got the Burden?
In today's fast-paced world, information comes at us in all forms, shapes and speeds. With so many venues helping us remain
updated on current events, Justin Bieber's latest haircut, or Lindsay Lohan's recent arrest, why are so many people misinformed?
4:13 pm cst
Take for instance, the marketing class I teach at FHSU. After four semesters teaching, I have recognized a trend:
regardless of how specific I am with my semester syllabus or repetitious with my verbal reminders, students still don't grasp
important details that ultimately impact their grade. Or consider the students who shared they don't know when FHSU Tigers
games are scheduled or aren't aware of other offerings & activities taking place off campus (keep in mind these are upper
class students who have been on campus for at least one year).
This is a great example of the "Push and Pull"
phenomenon: people often get upset when they don't know something - as if someone else either forgot to tell them or
maliciously didn't pass along important information. People expect to have the information they want, PUSHED to them
when they want it. Unfortunately, most information is PUSHED by traditional means of promotion: mail, email, newspaper, TV
and local radio programming. However, if you filter out "junk" mail, don't read the paper or subscribe to satellite
services, you will miss out.
On the other hand, technological advancements like Internet, YouTube, FaceBook are
wonderful means to communicate - allowing you to PULL the information you want and need. So answer me this: when
is it YOUR responsibility when YOU don't know something that is important to YOU?